In the News: The $279 Billion Healthcare Opportunity You Should Be Targeting

Via Medical Device and Diagnostic Industry:

"AARP estimates that 43.5 million people in the United States have provided unpaid care for an adult over the past year. This demographic represents a huge opportunity for healthcare companies. By 2020, the total caregiver support market is expected to reach $279 billion, according to AARP ... Because family caregivers can help improve heath outcomes for their charges and avoid costly emergency room visits, payers are also starting to get behind their efforts. In 2005, eldercare solutions company Seniorlink began a pilot of its Caregiver Homes program in Massachusetts, offering support, coaching, and financial help through Medicaid for home caregivers."

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